Recently, American luxury fashion brand Coach launched its Caring Catty series designed by students from Donghua University.
It's one of the successful fruits of the joint "China Cool" program between Donghua and Coach.
The program aims at promoting the brand among young consumers in China while helping young Chinese designers get hands-on designing experience in the luxury goods company.
It's a course delivered online and offline by teachers and guest professors from Donghua, as well as creative design, marketing, retail, merchandise and visual merchandising teams from Coach.
Students are guided to design products based on their understanding of Chinese culture and fashion lifestyle and compete for opportunities to put their ideas into real businesses.
Yann Bozec, president and CEO of Coach China, revealed that he was impressed by the inspiration and creativity of young Chinese designers and that the company would continue with its commitment to work toward empowering young Chinese designers.